As an Assistant Account Executive in New York, Alyssa has established herself as a go-to media relations and PR expert by managing and developing media and influencer relationships, helping plan and staff earned media and influencer events as well as recognizing new trends.
Alyssa has experience working within the retail, beauty & fashion, food & beverage and health & wellness categories for various lifestyle brands.
Through her work with these clients, Alyssa has secured multiple key editor meetings to help garner key coverage, has led NYFW initiatives, successfully executed multiple media events and influencer campaigns for new product launches, coordinated editor trips with top-tier media attendees and most recently secured a TODAY show segment.
In college at American University, Alyssa majored in Print Journalism and minored in Studio Art, Multimedia. Alyssa is passionate about all things creative and visual, especially photography and videography and in her free time she takes concert photographs for a variety of bands and artists across genres.